Pikachu

Pikachu is the electric-type face of the entire Pokemon franchise. Introduced in Generation 1, it's been the poster child for the brand since day one—more recognizable than most cartoon mascots. Yellow, iconic, and built for merchandising success. In the TCG space, Pikachu cards span every era and print run imaginable. You'll find Pikachus everywhere: vintage base set, modern promos, special editions, reprints. That ubiquity means individual copies rarely command premium prices, but demand stays consistent. Collectors treat certain era-specific or limited printings as entry points. It's the foundation card, not the lottery ticket.