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The Wall Street Journal
Markets & Finance
Sept 10, 2025

The Hot Investment With a 3,000% Return? Pokémon Cards

Prices for the franchise's trading cards are soaring like a Charizard, beating the benchmark S&P 500 and sparking a wave of risky speculation.

By Krystal Hur
Pokemon Cards Investment
Vintage Pokémon cards have become hot investment assets

Vintage Pokémon cards are beating stocks, bonds, and even gold. The franchise's trading cards have delivered eye-popping returns, with some rare cards appreciating over 3,000% in recent years.

Collectors and investors are flocking to graded cards, particularly first-edition Base Set cards in pristine condition. A PSA 10 Charizard recently sold for over $420,000 at auction.

“I like diversifying my investments,” says one collector who has allocated 15% of his portfolio to Pokémon cards.

Over 3.2 million
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Pokemon cards appreciated 3,821%
over 20 years vs S&P 500's 483%.
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Identified $1.2M in
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